BlackBerry Playbook has an Achilles heel

By • May 6th, 2011 • Category: Blog

RIM has recently released its BlackBerry Playbook tablet, officially announcing its entry into the tablet market. It features an intuitive 7 inch screen, 1 GHz processor, 1 GB of RAM, and is based on the WebOS operating system.

The Playbook has a lot of things going for it, but it has one glaring flaw that could affect its overall appeal to RIM’s bread-and-butter user base; the business user. The lack of native email and calendaring features on the Playbook could limit its usage as a business tool, especially for users who do not have existing BlackBerry devices. The only way to access email and calendars on the Playbook is through its mobile browser (for webmail accounts), or through syncing an existing BlackBerry smartphone to the Playbook. The Playbook has a lot of potential to make an impact on the tablet market, but it has failed to capitalize on BlackBerry’s existing brand strength with enterprise users. This is a glaring flaw that must be rectified in the next release of Playbooks, or RIM risks throwing away a key advantage against its competitors in the tablet market.

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